Copyright © 2011 Dreams Realised Limited.    Privacy Policy     Disclaimer     Terms & Conditions    website by Dreams Realised

Dreams Realised is a trading name of Dreams Realised Limited. Registered in England no. 7221855

Use your website to its maximum potential

* Call us now on 07973 143 167

Promoting your website is the key to attracting new visitors. All of whom can turn into new customers or clients.  The Internet is vast, and even with the power of search engines it is unlikely people will find you by chance. This is where Dreams Realised can help by promoting your site in the right places to get you new customers.

 

Search Engine Optimisation

Most people will arrive at your website by using a search engine (Google, Yahoo, Bing etc). Think of how you search for information: do you often look past the first couple of result pages? Probably not, and you are not alone, as research shows most people don’t. This is why getting your site towards the top of the search results is all important. Achieving this is a combination of deciding on the right keywords and content for your site and considering what it is your potential customers are looking for. Search engine optimisation is all about getting your website as high up the search results listing as possible.

 

Advertising on the web

Getting to the top of the results list isn’t the whole of it, as you can pay to be above the top. When you look at a list of search results, you see a number of “paid for” adverts appearing before the results. We can help you decide if this is right for you, and help with the whole process of getting the most from this. This is not as expensive as it may sound, and with some forethought, it can bring good results. However you do need to be careful and select the advert keywords well, as you pay each time someone clicks on your advert, regardless of how interested they are.

Marketing

As well as ensuring you are high on the search engine lists, there are a lot of other ways you can market your website. For example you should be mentioning it on every piece of literature you have, as well as on all your emails. In addition there are lots of special interest sites where you can add your site as a link. You can take an active part in conversations on websites, showing your expertise, and also including a link to your website. Once you have a site, you need to remember to promote it at every opportunity.

 

Make your site interesting

One of the keys to getting new customers is to give them as much information about a product or service as possible, so why not add a short video clip showing the product off? The more people see a product being used, the more likely they are to purchase it - and purchase it from you.

For example:

• If you sell wild bird feeders, include a short clip of it hanging in the garden, showing how it attracts all the birds.
• If you write and sell music, include short sound clips, or add some mood music to your site, so people can hear what it is you sell.
• If you’re an astrologer, why not record your predictions and allow people to hear and/or see you in person.
   

All these make the site more interesting and help people buy from you. After all, when buying, we want to see something for our own eyes. Adding these options is very inexpensive, and we can help you to set it all up and get going.

 

Making your site interactive

As well as having visitors look at your site, you need to make it easy for them to interact with you. After all people buy from people, not websites. See Communicate with your visitors for more details.